Honey Project

For my internship at NVE Experience Agency, I was tasked with creating and conceptualizing a hypothetical event/pitch with a brand of my choice, to practice the full creative process on my own for experiential marketing. I wanted to showcase a hypothetical event with Urban Decay, to promote one of their eyeshadow palettes, called the 'Honey' Palette. I thought of different ideas for activations and activities that could take place at a venue that I researched and chose for the event. As well, I created all graphics, deck slides, mock-ups, and copy. I also brought in different elements of sustainability to give the event a realistic feel with people and organizations that are in Los Angeles, to enhance the idea of sustainably sourced honey, and educating potential attendees about sustainability in the beauty and fashion industry. After creating this deck and event concept, I presented the idea to the creative department at NVE.