"Rocky Road" promotional event video
backside of the ice cream truck
front side/serving side of the truck
Tisakorean's "Rocky Road" Event
Tisakorean came out with a single, titled "Rocky Road", and I worked as the graphic designer for IAMSOUND and the Tisakorean team for the promotional event & video shoot. The concept was to design the ice cream truck that would be used to serve rocky road ice cream to hype up the release of his new song. The design of the truck was based off of the rapper’s style, as well as different lyrics from Tisakorean’s songs that his team wanted to incorporate, in order to personalize the experience. I designed, sized-to-scale, as well as packaged print files and communicated with the print production team in order to make sure all designs were ready for the event in time.
